High Quality PPC Traffic – Focused On Your Business

As a experianced PPC (Pay-Per-Click) manager I have a track record of removing cost and improving the ROI of my clients. From small campigns with just a few keyword to multi million pound campaigns.

Here is what I do…

Proven Track Record

I have had success in managing PPC campaigns for a diverse range of clients and industries where I have achieved impressive results, such as increased click-through rates (CTR), improved return on ad spend (ROAS), or lowered cost per click (CPC).

Expertise in PPC Platforms

I have proficiency in using popular PPC advertising platforms like Google Ads, Microsoft Advertising (formerly Bing Ads), and social media advertising platforms.

Strategic Thinker

I take a strategic approach to PPC management. I develop customized campaign strategies that align with clients’ goals and budgets, whether it’s lead generation, e-commerce sales, brand awareness, or other objectives.

Keyword Research and Analysis

I conduct comprehensive keyword research, selection, and ongoing analysis to identify the most relevant and cost-effective keywords for each campaign.

Ad Copywriting

I am able to create compelling ad copy that not only attracts clicks but also aligns with the client’s brand voice and messaging strategy.

A/B Testing and Optimisation

I am commitment to continuous improvement through A/B testing of ad variations, landing pages, and other elements. I use data-driven insights to optimise campaigns for better performance.

Budget Management

I effectively managing PPC budgets, allocating funds to maximise ROI, and ensuring campaigns stay within budget constraints while returning a maximum ROI.

Remarketing and Retargeting

If applicable, discuss your experience with remarketing and retargeting strategies to re-engage past website visitors and convert them into customers.

Conversion Tracking

I set up and monitor conversion tracking to measure the success of PPC campaigns, whether it’s tracking form submissions, e-commerce transactions, phone calls, or other valuable actions.

Competitive Analysis

For every campaign i conduct competitive analysis to identify opportunities and threats in the PPC landscape, allowing me to adjust strategies accordingly.

Reporting and Communication

I specalise in generating comprehensive reports and presenting campaign performance data to clients or stakeholders in a clear and understandable manner.

Adherence to Best Practices

I have a commitment to staying up-to-date with PPC best practices, industry trends, and algorithm updates that can impact campaign success.

Client Relationships

I have a history of building strong client relationships and effectively communicated with clients, understood their business goals, and provided strategic recommendations.

Customised Approach

I tailor PPC strategies to the specific needs and objectives of each client rather than using a one-size-fits-all approach.

Results-Driven

My primary focus is on delivering measurable results and a positive ROI for clients.

My Approach to PPC

Creating and executing a Pay-Per-Click (PPC) campaign is a comprehensive process that involves several key elements and considerations. Here’s a detailed description of how to go about it:

I begin by defining your campaign objectives. What do you want to achieve with your PPC campaign? Are you looking to drive website traffic, generate leads, increase sales, or raise brand awareness? Clear objectives will serve as your guiding principles throughout the campaign.

To effectively target your audience, I carry out thorough audience research. I understand the demographics, location, interests, and online behavior of your target customers. This knowledge will enable me to create highly focused and relevant ad campaigns.

I then conduct comprehensive keyword research to identify the most relevant and high-performing keywords for your campaign. I also utilise tools such as Google Keyword Planner to find keywords with the right search volume and competition level. These keywords will be the foundation of your ad strategy.

I perform a competitive analysis to gain insights into your competitors’ PPC strategies. This research will help you identify successful keywords, ad copy, and overall approaches in your industry, allowing me to refine your strategy.

With your research in hand, it’s time to craft compelling ad copy and design visually appealing creatives. Your ad copy should be persuasive and clear, effectively communicating the value of your offering to potential customers.

I then create optimised landing pages that seamlessly align with your ad campaigns. These landing pages should provide a user-friendly experience and encourage conversions. The content and design will be consistent with my ad messaging.

Then I use a PPC platform such as Google Ads to set up your campaign. This involves selecting the appropriate campaign type, setting budgets, defining targeting options (including audience and location), and scheduling when your ads will run.

I will organise related keywords into ad groups. Grouping keywords in this manner ensures that your ads are highly relevant to the user’s search query. This not only improves the Quality Score but also enhances ad performance.

I select a bidding strategy that aligns with your campaign goals. You can choose from various options, such as manual CPC bidding, automated bidding, or enhanced CPC bidding. My bid strategy will be designed to maximise the value of your campaign within your budget constraints.

I set up the tracking and analytics to monitor the performance of your PPC campaign. This includes implementing conversion tracking, which helps you and me measure the success of your campaign in achieving your defined objectives.

I will then regularly monitor your campaign’s performance and make adjustments as necessary. This may involve refining your keyword selection, modifying ad copy, adjusting bids, or optimising landing pages to improve results.

I continuously analyse your campaign data and leverage the insights gained to refine your strategy and maximise ROI. This iterative process is essential for ongoing success in PPC advertising.

Executing a PPC campaign requires careful planning, precise execution, and ongoing optimisation. It’s a dynamic and data-driven endeavor that demands constant attention to detail and a commitment to delivering results.