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Twitter ‘X’ Paid Advertising

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Twitter Ads: Amplify your brand’s voice and reach, connect with your audience in real-time, and unlock the power of impactful digital advertising.

How To set up Twitter ads

Create a Twitter Ads Account

Go to ads.twitter.com and sign in with your Twitter account. If you don’t have one, create a new account.

Set Up Payment Method

Provide your billing information, including credit card details, or link your Twitter ads account to an existing payment method.

Create a Campaign

Click on the “Campaigns” tab and select “Create Campaign.” Choose the campaign objective that aligns with your goals, such as website clicks, app installs, followers, or engagement.

Define Target Audience

Specify your target audience based on factors like location, gender, interests, language, or followers of specific accounts. Use Twitter’s targeting options to reach the right people.

Set Budget and Schedule

Determine your daily or total campaign budget. You can also set a start and end date for your campaign. Twitter provides recommendations based on your objective and audience.

Create an Ad Group

Within your campaign, create an ad group to group similar ads together. Set a bid strategy for your ad group, such as maximum bid or automatic bid.

Create Ad Creatives

Design your ad creative using compelling images, videos, or copy. Twitter offers various ad formats, including promoted tweets, promoted trends, or promoted accounts. Customise your ad to suit your objective and target audience.

Monitor and Optimise

Once your ads are live, keep an eye on their performance. Use Twitter’s analytics to track metrics like impressions, engagements, clicks, and conversions. Adjust your targeting, budget, or creatives if needed to optimise your campaign.

Experiment and Test

Try different ad formats, messaging, or targeting options to see what resonates best with your audience. Split testing can help you identify the most effective strategies.

Remember to comply with Twitter Ads policies and guidelines while setting up and running your ads.

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