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Fireplace World specialisesin Electric Fires, Fireplace Suites and Marble Fireplaces, and stock only the highest quality brands and products. Based in Liverpool they have a brick’s and morter showroom and ecommerce store.


Fireworld is a classic example of how adapting and fixing your site according to SEO best practices always results in big wins. These fixes proved to be a huge success and helped to generate more enquiries through Organic Search.


  • Increase in Enquires
  • Increase in rankings
  • Increase in organic traffic
  • Increase in sales
On Page
Off Page


Fireworld’s website has an array of on-site SEO issues ranging from unoptimised titles, meta descriptions, image optimisation, and unoptimised heading tags. Their UX needed some tweaking so that visitors could navigate through the site easily.

Another focus was on optimising Technical SEO, as there were potholes that needed to be smoothed over to help Google navigate the site. Alongside these technical issues, one of the key challenges we faced was the large amount of toxic backlinks pointing to the site and hurting its technical health. Our objective here was to cut these off each month in order to clean their backlink portfolio and make sure all links were genuine and sat within their niche relative.

On top of this, Fireworld’s Google My Business listing lacked key information that described their business or products and wasn’t making full use of the listing as a channel. We set out to update all the information to be consistent with the website, uploaded more photos of the products and installations.


Fireworld’s traffic grew month on month. Sales and leads have improved on a month by month basis.Over 40% of the toxic links have been removed or disavowed. Fireworld’s search engine rankings continue to grow.

  • 80% Increase in Enquires
  • Page 1 Ranking in the Top 3 positions (local)
  • 111% Increase in organic traffic compared to last year
Increase in Enquires
Increase in Top Three Positions
Increase in organic traffic YoY
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