Previous Work
The Thirst Alternative
Overview
The Thirst Alternative are a company dedicated to helping you fulfil your obligation to provide an adequate supply of drinking water in the workplace. They provide installation, rental, outright purchase and regular maintenance of mains fed filtered water coolers.
Challenges
With a number of technical SEO issues on the website, a lack of internal linking, and a lack of understanding of search intent, the client’s search visibility was lacking. Other B2B office drinking water providers had a much greater focus on content.
Objectives
My objective was clear. Fix the technical SEO issues, such as meta tags and schema. Add a blog to the website to help build on-site content. Create the content on the blog after doing focused keyword research. This content was linking to appropriate places on The Thirst Alternative website. To create content for a backlink outreach strategy. Give focus by creating bespoke local landing pages and also pages to target SME’s in the North West.
Strategy
- Build a content stratergy
- Technical SEO fixes and optimisation
- User search intent through keyword research
- Title & Meta Description Optimisation
- Internal Linking Optimisation
- Local Landing pages for areas served
- Backlink outreach strategy
Results
Thirst Alternative traffic grew massively within the past 6 months, which saw them overperform on their targets. Organic Search continues to be one of their prime channels for boosting sales.
- 45% Increase in Enquires
- 63% Page 1 Ranking in the Top 3 positions for key search terms
- 124% Increase in organic traffic compared to last year
- by over 50%
Fireworld
Overview
Fireplace World specialisesin Electric Fires, Fireplace Suites and Marble Fireplaces, and stock only the highest quality brands and products. Based in Liverpool they have a brick’s and morter showroom and ecommerce store.
Challenges
Fireworld is a classic example of how adapting and fixing your site according to SEO best practices always results in big wins. These fixes proved to be a huge success and helped to generate more enquiries through Organic Search.
Objective
- Increase in Enquires
- Increase in rankings
- Increase in organic traffic
- Increase in sales
Strategy
Fireworld’s website has an array of on-site SEO issues ranging from unoptimised titles, meta descriptions, image optimisation, and unoptimised heading tags. Their UX needed some tweaking so that visitors could navigate through the site easily.
Another focus was on optimising Technical SEO, as there were potholes that needed to be smoothed over to help Google navigate the site. Alongside these technical issues, one of the key challenges we faced was the large amount of toxic backlinks pointing to the site and hurting its technical health. Our objective here was to cut these off each month in order to clean their backlink portfolio and make sure all links were genuine and sat within their niche relative.
On top of this, Fireworld’s Google My Business listing lacked key information that described their business or products and wasn’t making full use of the listing as a channel. We set out to update all the information to be consistent with the website, uploaded more photos of the products and installations.
Results
Fireworld’s traffic grew month on month. Sales and leads have improved on a month by month basis.Over 40% of the toxic links have been removed or disavowed. Fireworld’s search engine rankings continue to grow.
- 80% Increase in Enquires
- Page 1 Ranking in the Top 3 positions (local)
- 111% Increase in organic traffic compared to last year
Shepherds Friendly
Overview
Shepherds Friendly provides ISAs, investments, life insurance and income protection, all made simple.
Challenges
I was initially brought on board to address a security breach on Shepherds Friendly’s website, which affected their online forms. After promptly resolving the issue, I was entrusted with the task of enhancing the website’s usability and boosting its search engine rankings to drive sustainable growth.
Objective
- Improve user Journey
- Improve visibility in search engine results
- Increase the number of MQL’s & SQL’s
Strategy
I began with a thorough analysis of Shepherds Friendly’s website, identifying technical issues, content gaps, and keyword opportunities to create an extensive SEO roadmap tailored to the company’s objectives.
To turn more website visitors into customers, I implemented CRO strategies that included improving site navigation, enhancing calls-to-action, and streamlining the enquiry process.
I optimised website content, metadata, and HTML tags to align with target keywords and improve the site’s visibility in search engine results pages (SERPs) for both local and international searches.
To engage the target audience and establish Shepherds Friendly as a thought leader in their industry, we devised a content strategy that involved creating high-quality, relevant, and informative content for their blog and social media channels.
Local SEO: Recognising the importance of local search for a Cheshire-based business. I focused on optimising their Google My Business listing, building citations, and acquiring locally-relevant backlinks to boost their online presence within the region.
Results
The Shepherds Friendly grew massively within the first 6 months, which saw them overperform on their targets. Organic Search continues to be one of their prime channels for boosting sales.
- 60% Increase in Enquires
- Page 1 Ranking in the Top 3 positions increase by 79%
- 124% Increase in organic traffic YoY
- MQL Increase YoY 44%
Bodycare
Overview
Bodycare was launched in 1970 on a market stall in Lancashire and has been serving customers for more than 50 years. They now have 130 stores across the country and with our incredibly simple online experience, we’re making health and beauty shopping hassle-free.
Challenges
- They operate in a very competitive marketplace.
- Their marketing costs were increasing but sales remained the same.
- The website was very large and complex, meaning customers were having trouble finding what they were looking for.
- The customer retention was very poor.
Objective
- Improve user Journey
- Improve visibility in search engine results
- Increase the number of products
- Increase sales
- Fix website issues
Strategy
I began with a thorough analysis of Bodycare’s website, identifying technical issues, content gaps, and keyword opportunities to create an extensive SEO roadmap tailored to the company’s objectives. I fixed these issues.
To turn more website visitors into customers, I analysed the search functionality and found that 90% of people using the internal site search used it more than twice to find a particular product. I worked with a third-party vendor to install a new search function and improved the product feed.
I analysed their PPC & display advertising campaigns. I created a whole new set of campaigns, looking at what worked and removing what did not. I added over 2000 new keywords and improved the ad copy.
Results
Bodycare grew within the fist few months, which saw them overperform on their targets. PPC and display advertising are still the greatest geneator of sales, but the cost has been greatly reduced, with no loss in sales.
Objective
- 60% Increase in Enquires
- Page 1 Ranking in the Top 3 positions for Bodycare’s in the UK
- 325% Increase in organic traffic compared to last year
- Sales increased 59%
- Returning visistors increased by 58%
- Add to basket Increased by 84%
- Bounce Rate Decreased by 38%
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