SEO Frequently Asked Questions
What is SEO?
SEO stands for Search Engine Optimisation. It is the practice of optimising a website to improve its visibility and ranking on search engine results pages.
Why is SEO important?
SEO helps websites gain organic (non-paid) traffic from search engines, increasing their visibility, brand exposure, and potential for conversions or sales.
What are search engine crawlers?
Search engine crawlers, also known as spiders or bots, are automated software programs that browse the internet and index web pages for search engines.
What is keyword research?
Keyword research is the process of identifying and analysing the specific words and phrases people use to search for information, products, or services online.
How do search engines determine rankings?
Search engines use complex algorithms that consider various factors, such as relevancy, authority, user experience, and technical aspects, to determine the ranking of web pages.
What is on-page optimisation?
On-page optimisation involves optimising individual web pages’ content, HTML source code, and structure to make them more search engine-friendly.
What is off-page optimisation?
Off-page optimisation refers to activities undertaken outside of a website to improve its search engine ranking, such as link building, social media marketing, and guest blogging.
What are meta tags?
Meta tags are snippets of HTML code that provide information to search engines about a web page’s content, such as title tags and meta descriptions.
What is a backlink?
A backlink is a hyperlink from one website to another. Backlinks are a crucial factor in SEO, as they indicate to search engines that a website is reputable and trustworthy.
What is anchor text?
Anchor text is the clickable text in a hyperlink. It helps search engines understand the context and relevance of the linked page.
What is a sitemap?
A sitemap is a file that lists all the pages of a website, helping search engines crawl and index the site more effectively.
What is a 301 redirect?
A 301 redirect is a permanent redirect from one URL to another. It helps transfer link equity from the old page to the new one and ensures users and search engines are directed to the correct location.
What are long-tail keywords?
Long-tail keywords are more specific and targeted search terms that usually consist of three or more words. They have lower search volume but higher conversion potential.
What is duplicate content?
Duplicate content refers to identical or substantially similar content appearing on multiple web pages, which can negatively impact a website’s search engine rankings.
What is a mobile-friendly website?
A mobile-friendly website is designed to display properly on mobile devices, such as smartphones and tablets, providing a seamless user experience.
What is local SEO?
Local SEO focuses on optimising a website to improve its visibility in local search results, targeting users searching for products or services in a specific geographic area.
What is a meta description?
A meta description is an HTML attribute that provides a concise summary of a web page’s content. It appears in search engine results below the title tag.
What is domain authority?
Domain authority is a search engine ranking score developed by Mos that predicts how well a website will rank on search engine results pages.
What is the difference between organic and paid search results?
Organic search results are website listings that appear naturally on search engine results pages, while paid search results are ads that website owners pay for to appear prominently.
What is a 404 error?
A 404 error is an HTTP status code indicating that the requested web page could not be found. It is important to fix 404 errors to prevent negative impacts on SEO.
How can I improve my website’s load speed?
What is domain age?
Domain age refers to the length of time a website has existed. Older domains are generally considered more trustworthy by search engines.
What is link building?
Link building is the process of acquiring hyperlinks from other websites to your own. It helps improve search engine rankings and drive referral traffic.
What is a robots.txt file?
A robots.txt file is a text file placed in a website’s root directory that instructs search engine crawlers which pages or sections should not be crawled or indexed.
How can social media impact SEO?
Social media can indirectly impact SEO by increasing brand visibility, driving website traffic, and attracting backlinks from social sharing.
What is the difference between SEO and SEM?
SEO focuses on improving organic search visibility, while SEM (Search Engine Marketing) encompasses paid search advertising, like Google Ads.
What is a featured snippet?
A featured snippet is a highlighted search result that appears at the top of organic search results, providing a concise answer to a user’s query.
How can I optimise images for SEO?
Optimising images involves compressing files, using descriptive filenames, adding alt text, and ensuring appropriate image sises to improve page load speed and accessibility.
What is a canonical tag?
A canonical tag is an HTML element that helps prevent duplicate content issues by specifying the preferred version of a web page when multiple versions exist.
What is structured data?
Structured data is a standardised format using schema.org vocabulary that helps search engines understand the content and context of web pages.
Can SEO guarantee top rankings?
No, SEO cannot guarantee top rankings as search engine algorithms are ever-evolving and influenced by various factors beyond your control.
How long does it take to see SEO results?
SEO results vary based on competition, industry, and other factors. Significant results usually take several months to show, but minor improvements can be seen within weeks.
What is the difference between black hat and white hat SEO?
Black hat SEO refers to unethical practices that try to manipulate search engine rankings, while white hat SEO follows guidelines and focuses on user experience and quality content.
What is keyword density?
Keyword density refers to the percentage of times a specific keyword appears on a web page compared to the total number of words. It used to be a key ranking factor but is less important now.
What is a crawl budget?
A crawl budget is the number of web pages search engines are willing to crawl and index on a website within a given timeframe.
What is the Google Search Console?
The Google Search Console is a free tool provided by Google that allows website owners to monitor and maintain their site’s presence in Google search results.
How can I optimise my website for voice search?
Optimise for voice search by using natural language, focusing on long-tail keywords, providing concise answers, and ensuring your website is mobile-friendly.
What is the Google Knowledge Graph?
The Google Knowledge Graph is a database that provides structured information about people, places, organisations, and various topics, enhancing search results with rich snippets.
What is a 302 redirect?
A 302 redirect is a temporary redirect from one URL to another. It is typically used when a web page is temporarily moved or under maintenance.
What is domain mapping?
Domain mapping is the process of assigning multiple domains to one website, allowing users to access the same content through different domain names.
What is a site audit?
A site audit is an evaluation of a website’s overall health, identifying issues affecting its performance, visibility, and user experience.
How can I optimise my website for mobile devices?
Optimise your website for mobile by using responsive design, optimising images, reducing page load speed, and ensuring easy navigation and legibility on smaller screens.
What is a title tag?
A title tag is an HTML element that specifies the title of a web page. It appears as the clickable headline in search engine results.
What is keyword cannibalisation?
Keyword cannibalisation occurs when multiple pages on a website compete for the same target keywords, confusing search engines and potentially diluting ranking potential.
What is a blog and how does it help SEO?
A blog is a regularly updated section of a website that typically features articles or posts. Blogs help SEO by providing fresh, relevant content, attracting backlinks, and engaging users.
What is a nofollow link?
A nofollow link is an HTML attribute that tells search engines not to pass any authority or ranking value to the linked page. It is commonly used in user-generated content or paid links.
How can I optimise my website for local search?
Optimise your website for local search by including your business name, address, and phone number (NAP) on every page, claiming your Google My Business listing, and encouraging customer reviews.
What are the best practices for writing SEO-friendly content?
Write SEO-friendly content by conducting keyword research, creating valuable and engaging content, using headers and subheadings, optimising meta tags, and including internal and external links.
What is the difference between indexing and ranking?
Indexing is the process search engines use to add web pages to their database, while ranking refers to the order in which your website is listed in the search engine resuilts.