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Instagram to promote your business

There are several ways you can use Instagram to promote your business without using paid ads. Here are some strategies you can consider:

Optimise your profile:

Create a compelling bio, use a recognisable profile picture, and include a link to your website or landing page.

Consistent posting:

Regularly share high-quality, engaging content that aligns with your brand and resonates with your target audience.

Use relevant hashtags:

Research and use relevant hashtags that are popular within your niche to increase your visibility and reach a wider audience.

Engage with your audience:

Respond to comments, like and reply to other users’ posts, and actively engage with your followers to build relationships and loyalty.

Collaborate with influencers:

Identify influencers or accounts with a similar target audience and collaborate with them through partnerships, shoutouts, or giveaways.

Run Instagram contests or giveaways:

Encourage user-generated content and create buss around your brand by hosting contests or giveaways that require participants to follow, like, and share your content.

Leverage Instagram Stories:

Utilise Instagram Stories to showcase behind-the-scenes footage, product demonstrations, promotions, or exclusive content to keep your audience engaged.

Now, let’s discuss why you might choose not to use paid ads on Instagram:

Cost-saving: Running paid ads can be expensive, especially if you have a limited budget. Utilising organic methods allows you to promote your business without incurring additional costs.


Some users may have a negative perception of paid advertisements, considering them as less genuine or intrusive. By focusing on organic methods, you can maintain a more authentic relationship with your audience.

Niche targeting:

Organic methods often allow for more targeted and personalised engagement, enabling you to reach and connect with your specific target audience more effectively.

Building long-term relationships:

Organic methods emphasise building relationships with your audience, encouraging loyalty and repeat business. This approach may lead to a stronger and more sustainable customer base over time.

Ultimately, the decision to use paid ads or rely solely on organic methods depends on your business goals, budget, and target audience. A combination of both approaches may provide the best results for your business.


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