SEO Content

You have a story to tell. Tell it with SEO in mind

When writing web copy with SEO in mind, there are several key aspects to consider to ensure your content is optimized for search engines while remaining engaging and valuable for human readers. Here’s a checklist of what to look out for:

Keyword Research

Start by conducting thorough keyword research to identify relevant and high-value keywords. Choose one primary keyword and a few related keywords for each page.

Keyword Placement

Place your primary keyword in the title, meta title, and within the first paragraph. Sprinkle related keywords naturally throughout the content.

Keyword Density

Avoid keyword stuffing, where keywords are overused unnaturally. Aim for a keyword density of around 1-2% (the keyword should make up 1-2% of the total text).

Quality Content

Prioritize high-quality, informative, and engaging content. Content that answers users’ questions or provides valuable insights tends to rank well.

Content Length

Longer content often performs better in search results, but it should be long for a reason. Aim for a minimum of 300-500 words for blog posts and more for comprehensive articles.

Meta Tags

Craft enticing meta titles and meta descriptions that incorporate your target keyword. These are the first things users see in search results and can influence click-through rates.

Header Tags (H1, H2, H3)

Use header tags to structure your content. The H1 tag is typically reserved for the page title, while H2 and H3 tags can break down content into sections.

Internal and External Links

Include relevant internal links to other pages on your website. Additionally, link to authoritative external sources when appropriate. This adds credibility and SEO value.

Image Optimisation

If you use images, ensure they are optimized for the web, which includes compressing them for faster loading times. Add descriptive alt text for images.

Mobile Optimisation

Ensure your web copy is mobile-friendly, as many users browse on mobile devices. Google gives preference to mobile-friendly websites in mobile search results.

Readability

Write content that is easy to read. Use short paragraphs, clear language, and avoid jargon. Consider the reading level of your target audience.

Engagement

Create content that encourages user engagement. Use storytelling, ask questions, and include social sharing buttons to make it easy for readers to share your content.

Content Updates

Regularly update and refresh your content to keep it current and maintain its relevance. Google favors fresh content.

Proofreading and Editing

Carefully proofread and edit your content for spelling, grammar, and punctuation errors. Well-written content is more likely to rank well.

SEO Tools and Plugins

Utilise SEO tools and plugins, like Yoast SEO for WordPress, to help optimize your content. They provide guidance on keyword usage and other on-page SEO factors.

User Experience

Consider the overall user experience, including page load times, mobile-friendliness, and a clean, user-friendly design. Google takes these factors into account when ranking pages.

Consistency

Maintain a consistent tone and voice throughout your content. Consistency helps build your brand’s identity and trustworthiness.

Avoid Duplicate Content

Ensure your content is unique and not duplicated from other sources. Duplicate content can negatively affect SEO rankings.

Remember that SEO content writing is an ongoing process. Continuously monitor and improve your content to maintain and improve your rankings in search engine results pages (SERPs). Prioritize user experience and valuable information, as this is what ultimately attracts and retains your audience.