Richard Errington Curriculum Vitae
Runcorn. WA7 1SG (07736 968 698 )
erringtonr@gmail.com Linkedin.com
Hey there!
I’m Richard Errington, a results-driven marketing professional hailing from the North West of England.
If your looking for a first class digital marketing manager who knows how to run a website then I am your man.
Personal Statement
I am a pragmatic and innovative Senior Digital Marketing Manager who specialises in SEO, PPC, Social Media and Website Development at an international level.
During my career I have proven success in increasing consumer engagement through the delivery of high-profile projects and campaigns from the initial concept through to fruition.
My communication skills provide me with the foundation to create and maintain strong professional relationships with colleagues, key stakeholders and clients.
As a strong leader I can motivate and influence a team to work as a unit and deliver outstanding results.
I am accustomed to working on numerous work streams simultaneously and can schedule tasks in accordance with their priority and designated timescales.
Key Skills
| e-commerce Management | Analytical Reporting | SEO |
| Online and Digital Marketing | People Management | Creativity |
| Project Management | AI training and intergration | Communications |
| Strategy and Planning | Report Production | Issue Resolution |
| Stakeholder Engagement | Client Relations | Prioritisation |
| Multi-Channel Management | Commercially Aware | Trend Analysis |
Technical Proficiencies
| SEO/SEM (on/off page) | Microsoft Office Suite | Shopify |
| Social Media Management | Salesforce | Adobe Commerce |
| Pay Per Click (PPC) | Workfront | Payment gateways |
| Website Development | Brightcove | AEM |
| Ecommerce Management | OpenText | Data Analysis |
| (CRM)/Email | SEMrush | Presentation |
| Abode Creative Suite | Siteimprove | A/B Testing |
| Google Analytics | HTML/CSS | Collaborating |
| Content Marketing | Wordpress | Mobile Application Development |
Qualifications
In Progress – Prince2 Foundation | Project Management The University of Chester
GCSE’s | Qualifications | level 3 NVQ in Digital Marketing for Business Danum Grammar School
Training and Certifications
| Ethics in Business | Agile | Red Cross First Aid |
| Communication in Business | Business Team Leading |
Professional History
Digital Production Specialist | Thermo Fisher Scientific Aug 2017 to Present Day
- Responsible for all SEO functions and reporting to senior management
- Accountable for the management and controls of the ecommerce website and digital content and strategies
- Managing and prioritising large workflows/projects to improve efficiency
- Ensuring all website pages are presentable and accessible, amending the pages and uploading videos
- Leading high profile marketing projects, digital programmes and initiatives across multiple channels
- Utilising AEM and personal development plan (PDP) activities to generate website funnel growth and revenues
- Managing the product discontinuation processes
- Lead the migration process to Opentext of over 1 million documents
- Establishing strong lines of communications with key stakeholders nationally and internationally
- Producing regular analytical reports for key stakeholders
Achievements
- Led the successful project to create and launch the new mobile application
- Improved conversions by 40% after implementing new UX structure
- Significantly optimised the website SEO globally
- Personally managed the production of over 1mil documents for the website
- Increased website visits by 10% to 2.2mil, form success by 25% to 96k, community members from 2,000 to 2,850 and customers daily posts from 2 to 5
- Maintained monthly broken links below 10 and the service level agreement (SLA) compliance time above 85%
Head of digital | AlphaBiolabs Ltd Jan 2013 to Aug 2017
- Responsible for developing the companies online presence to penetrate the target market in DNA testing
- Implemented new order and stock control system (Linnworks)
- Initiating strategies to improve SEO, PPC, Social Media and affiliate marketing channels
- Implementing holistic online marketing strategies across all channels
- Proactively identifying means to enhance the business profiles and generate website leads and sales
- Scheduling, creating and publishing daily social media posts
- Liaising with an external website company to produce the new website and document management system
- Creating and implementing PPC across Bing and AdWords and monitoring the conversion rates
- Vigilantly reviewing the user journey to ensure of an efficient and effective customer experience
- Collating and producing website marketing content including articles and public relations (PR) materials
- Controlling the email database and releasing periodic e-shots
Achievements
- Successfully managed the complete rebuild of the current website and transformed the SEO search terms
- Got them to postion one for DNA testing, paternity testing and drug testing
- Created satellite international websites to link into the main website in accordance with the brand guidelines
- Secured page one and two in Google searches within the first three months
- Enhanced the social media presence, likes and followers by 100% and increased public sales by 200%
- Launched analytical accounts with bespoke filters across all websites
- Improved the website bounce rates by 20%
- Designed and managed social media competitions for a target demographic of followers
- Built the website in Wordpress and optimised. Intergrated Salesforce and created dynamic forms for each department.
Head of Marketing | IPIM Ltd | Contract Jun 2012 to Jan 2013
- Managing the development of holistic and flexible marketing packages across all online channels
- Supporting the Website team to utilise the marketing packages for their small to large enterprise client base
Achievements
- Significantly improved website visibility and brand awareness which increased client’s website sales and leads
- Personally, created the sales strategy which aligned with the overall business plan
International Ecommerce Manager | Oxygen8 Communications Ltd | Contract Dec 2011 to Jun 2012
- Appointed to develop and execute the online marketing strategy for the UK, India and Australia
- Managing the daily operations of multiple website teams
- Conducting customer research on specific demographics and segmentation, and reporting on the results
- Participating in board meetings and presenting the monthly activity results
- Performing intricate analysis of website usage to determine improvement opportunities
- Identifying means to enhance the customer experience, conversions and revenues across global websites
- Establishing strong relationships and communications with external agencies
- Maintaining current and accurate website content
Achievements
- Enhanced the search position by 100% and website visitors by 75%
- Collaborated in the development and build of new websites and new analytical reports
- Improved all website search positions onto page one of Google
- Successfully launched three new e-businesses
- Personally designed, launched and managed affiliate campaigns and the email strategy
Early Career
- Ecommerce Manager | Capital Stores | Contract Feb 2011 to Dec 2011
- Head of Search | Prodo Digital | Contract Feb 2010 to Jan 2011
- Web and Email Marketing Manager | Fujitsu UK Ltd | Contract Jun 2008 to Jan 2010
- Head of Online Marketing | Visual Position Ltd Feb 2005 to Jun 2008
- Marketing Manager | Pharmacy2U Apr 2004 to Jan 2005
