Please find my Curriculum Vitae Below
Personal Statement
I am a pragmatic and innovative Digital Marketing Manager, who specialises in SEO, PPC, Social Media and Website Development at an international level. During my career I have proven success in increasing consumer engagement through the delivery of high profile projects and campaigns from the initial concept through to fruition.
My communication skills provide me with the foundation to create and maintain strong professional relationships with colleagues, key stakeholders and clients alike. As a strong leader I can motivate and influence a team to work as a unit and deliver outstanding results. I am accustomed to working on numerous work streams simultaneously, and can schedule tasks in accordance with their priority and designated timescales.
Unlike a lot of digital marketing professionals I do not specialise in one area. For example you may hire an SEO expert, but then need to hire a PPC expert. I have vast experiance in all forms of digital marketing, and I have honed my skills and became an expert in all areas of digital marketing, upskilling on a daily basis.
Recently my educational focus has been on project management and artificial intelligence for marketing purposes.
Digital Marketing Strategy: Throughout my career, I have developed and executed comprehensive digital marketing strategies that have consistently delivered measurable results. My strategic approach involves gaining a deep understanding of the target audience and industry trends, ensuring that every digital initiative aligns with broader business goals.
SEO Strategy: I have a strong command of SEO best practices, conducting keyword research, on-page optimisation, and off-page SEO strategies to improve organic search rankings. My SEO initiatives have led to substantial increases in organic traffic and conversions.
CRM and Email Marketing Strategy: With a deep understanding of CRM systems and email marketing, I am proficient in creating targeted campaigns that effectively engage customers and drive sales. Through thorough segmentation and personalization, I have successfully nurtured leads and increased customer loyalty. By leveraging CRM data to tailor email content and timing, I have witnessed remarkable improvements in open rates, click-through rates, and ultimately, revenue generation. My expertise in CRM and email marketing has proven to be instrumental in building lasting relationships with customers and maximizing business growth.
Paid Search Strategy: I excel at managing paid search campaigns, optimising budgets, and driving high-quality traffic while maintaining a competitive cost per click (CPC). My expertise in PPC platforms ensures that campaigns are continually refined for maximum ROI.
Digital Display and Affiliate Partnerships: I have successfully managed digital display advertising campaigns, leveraging data-driven insights to target the right audience and boost brand visibility. Additionally, I have cultivated valuable affiliate partnerships to expand the reach of products and services.
Site Conversion and User Journey: Improving site conversion rates is a top priority in my digital strategy. I have a strong track record of conducting user journey analyses, implementing A/B testing, and optimising websites to enhance the user experience and drive conversions.
ROI and Data Analysis: My proficiency in data analysis allows me to track and measure the success of digital campaigns. I prepare detailed reports on ROI and other performance metrics, using these insights to inform future strategies.
Social Media: I have managed social media accounts across various platforms, developing engaging content and strategic campaigns to build brand awareness, engage audiences, and drive traffic to websites.
HTML and CSS: My technical skills extend to HTML and CSS, enabling me to make on-site improvements when needed.
Key Skills
| Marketing Management | Campaign Management | Senior Leadership |
| Online and Digital Marketing | People Management | Creativity |
| Project Management | Product Development | Communications |
| Strategy and Planning | Report Production | Issue Resolution |
| Stakeholder Engagement | Client Relations | Prioritisation |
| Multi-Channel Management | Commercially Aware | Trend Analysis |
Technical Proficiencies
| SEO/SEM (on/off page) | Microsoft Office Suite | Shopify |
| Social Media Management | Salesforce | Adobe Commerce |
| Pay Per Click (PPC) | Workfront | Payment gateways |
| Website Development | Brightcove | AEM (Adobe Experience Manager) |
| Ecommerce Management | OpenText | Data Analysis |
| (CRM)/Email | SEMrush | Presentation |
| Abode Creative Suite | Siteimprove | A/B Testing |
| Google Analytics | HTML/CSS | Collaborating |
| Content Marketing | WordPress | Mobile Application Development |
| Amazon Product Management |
Qualifications
In Progress – Prince2 Foundation | Project Management The University of Chester
GCSE’s | Qualifications Danum Grammar School
Training and Certifications
| Ethics in Business | Agile Foundation | Red Cross First Aid |
| Communication in Business | Business Team Leading | Level 3 NVQ in Digital Marketing |
Professional History
- Accountable for the management and controls of the website and digital content and strategies
- Managing and prioritising large workflows
- Ensuring all website pages are presentable and accessible, amending the pages and uploading videos
- Responsible for all SEO functions including resolving broken links and creating furls
- Leading high profile marketing projects, digital programmes and initiatives across multiple channels
- Utilising AEM to manage content and generate website funnel growth and revenues
- Managing the product discontinuation processes
- Establishing strong lines of communications with key stakeholders nationally and internationally
- Producing regular analytical reports for stakeholders
- Project managed the creation of a mobile application
- Leading team meetings
- Train new team members in best practice
- Reporting to key stakeholders
- Led the successful project to create and launch the new mobile application
- Significantly optimised the website SEO globally
- Personally managed the production of over 1mil documents for the website
- Increased website visits by 10% to 2.2mil, form success by 25% to 96k, community members from 2,000 to 2,850 and customers daily posts from 2 to 5
- Maintained monthly broken links below 10 and the service level agreement (SLA) compliance time above 85%
- Responsible for developing the companies online presence to penetrate the target market in DNA testing
- Initiating strategies to improve SEO, PPC, Social Media and affiliate marketing channels
- Implementing holistic online marketing strategies across all channels
- Proactively identifying means to enhance the business profiles and generate website leads and sales
- Scheduling, creating and publishing daily social media posts
- Liaising with an external website company to produce the new website and document management system
- Creating and implementing PPC across Bing and AdWords and monitoring the conversion rates
- Vigilantly reviewing the user journey to ensure of an efficient and effective customer experience
- Collating and producing website marketing content including articles and public relations (PR) materials
- Controlling the email database and releasing periodic e-shots
- Successfully managed the complete rebuild of the current website and transformed the SEO search terms
- Made top three Google listings for all target search terms including generic terms such as DNA Test
- Implemented Salesforce into the website
- Managed payments gateways
- Created satellite international websites to link into the main website in accordance with the brand guidelines
- Secured page one and two in Google searches within the first three months
- Enhanced the social media presence, likes and followers by 100% and increased public sales by 200%
- Launched analytical accounts with bespoke filters across all websites
- Improved the website bounce rates by 20%
- Designed and managed social media competitions for a target demographic of followers
- Managing the development of holistic and flexible marketing packages across all online channels
- Supporting the Website team to utilise the marketing packages for their small to large enterprise client base
- Significantly improved website visibility and brand awareness which increased clients website sales and leads
- Personally created the sales strategy which aligned with the overall business plan
- Appointed to develop and execute the online marketing strategy for the UK, India and Australia
- Managing the daily operations of multiple website teams
- Conducting customer research on specific demographics and segmentation, and reporting on the results
- Participating in board meetings and presenting the monthly activity results
- Performing intricate analysis of website usage to determine improvement opportunities
- Identifying means to enhance the customer experience, conversions and revenues across global websites
- Establishing strong relationships and communications with external agencies
- Maintaining current and accurate website content
- Enhanced the search position by 100% and website visitors by 75%
- Collaborated in the development and build of new websites and new analytical reports
- Improved all website search positions onto page one of Google
- Successfully launched three new e-businesses
- Personally designed, launched and managed affiliate campaigns and the email strategy
- Collaborating with the Managing Director (MD) to create the business plan and online marketing strategy
- Producing and executing new Email, SEO, PPC and Social Media strategies
- Attending board meetings and providing reports on monthly activities and performance results
- Making sure that the website content was up to date
- Responsible for managing the shopping comparison data feeds
- Improved the search position by 100% and achieved page one of Google searches
- Increased website visitors by 50% and sales by 10%, whilst decreasing PPC costs by 20%
- Vital contributor in the design and build of the new ecommerce system
- Launched a successful Group On campaign
- Developed the reporting functions for analytical results, customer demographics and segmentation
Digital Production Specialist | Thermo Fisher Scientific Aug 2017 to Present Day
Achievements
Digital Marketing Manager | AlphaBiolabs Ltd Jan 2013 to Aug 2017
Achievements
Head of Marketing | IPIM Ltd | Contract Jun 2012 to Jan 2013
Achievements
International Ecommerce Manager | Oxygen8 Communications Ltd | Contract Dec 2011 to Jun 2012
Achievements
Ecommerce Manager | Capital Stores | Contract Feb 2011 to Dec 2011
Achievements
Early Career
| Head of Search | Prodo Digital | Contract | Feb 2010 to Jan 2011 |
| Web and Email Marketing Manager | Fujitsu UK Ltd | Contract | Jun 2008 to Jan 2010 |
| Head of Online Marketing | Visual Position Ltd | Feb 2005 to Jun 2008 |
| Marketing Manager | Pharmacy2U | Apr 2004 to Jan 2005 |
| Campaign Account Manager | Summit Media Ltd | Jul 1999 to Apr 2004 |
