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Please find my Curriculum Vitae Below

Personal Statement

I am a pragmatic and innovative Digital Marketing Manager, who specialises in SEO, PPC, Social Media and Website Development at an international level. During my career I have proven success in increasing consumer engagement through the delivery of high profile projects and campaigns from the initial concept through to fruition.

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My communication skills provide me with the foundation to create and maintain strong professional relationships with colleagues, key stakeholders and clients alike. As a strong leader I can motivate and influence a team to work as a unit and deliver outstanding results. I am accustomed to working on numerous work streams simultaneously, and can schedule tasks in accordance with their priority and designated timescales.

Unlike a lot of digital marketing professionals I do not specialise in one area. For example you may hire an SEO expert, but then need to hire a PPC expert. I have vast experiance in all forms of digital marketing, and I have honed my skills and became an expert in all areas of digital marketing, upskilling on a daily basis.

Recently my educational focus has been on project management and artificial intelligence for marketing purposes.

Digital Marketing Strategy: Throughout my career, I have developed and executed comprehensive digital marketing strategies that have consistently delivered measurable results. My strategic approach involves gaining a deep understanding of the target audience and industry trends, ensuring that every digital initiative aligns with broader business goals.

SEO Strategy: I have a strong command of SEO best practices, conducting keyword research, on-page optimisation, and off-page SEO strategies to improve organic search rankings. My SEO initiatives have led to substantial increases in organic traffic and conversions.

CRM and Email Marketing Strategy: With a deep understanding of CRM systems and email marketing, I am proficient in creating targeted campaigns that effectively engage customers and drive sales. Through thorough segmentation and personalization, I have successfully nurtured leads and increased customer loyalty. By leveraging CRM data to tailor email content and timing, I have witnessed remarkable improvements in open rates, click-through rates, and ultimately, revenue generation. My expertise in CRM and email marketing has proven to be instrumental in building lasting relationships with customers and maximizing business growth.

Paid Search Strategy: I excel at managing paid search campaigns, optimising budgets, and driving high-quality traffic while maintaining a competitive cost per click (CPC). My expertise in PPC platforms ensures that campaigns are continually refined for maximum ROI.

Digital Display and Affiliate Partnerships: I have successfully managed digital display advertising campaigns, leveraging data-driven insights to target the right audience and boost brand visibility. Additionally, I have cultivated valuable affiliate partnerships to expand the reach of products and services.

Site Conversion and User Journey: Improving site conversion rates is a top priority in my digital strategy. I have a strong track record of conducting user journey analyses, implementing A/B testing, and optimising websites to enhance the user experience and drive conversions.

ROI and Data Analysis: My proficiency in data analysis allows me to track and measure the success of digital campaigns. I prepare detailed reports on ROI and other performance metrics, using these insights to inform future strategies.

Social Media: I have managed social media accounts across various platforms, developing engaging content and strategic campaigns to build brand awareness, engage audiences, and drive traffic to websites.

HTML and CSS: My technical skills extend to HTML and CSS, enabling me to make on-site improvements when needed.

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Key Skills

Marketing ManagementCampaign ManagementSenior Leadership
Online and Digital MarketingPeople ManagementCreativity
Project ManagementProduct DevelopmentCommunications
Strategy and PlanningReport ProductionIssue Resolution
Stakeholder EngagementClient RelationsPrioritisation
Multi-Channel ManagementCommercially AwareTrend Analysis
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In Progress – Prince2 Foundation | Project Management                                          The University of Chester  

GCSE’s | Qualifications                                                                                                   Danum Grammar School

Training and Certifications

Ethics in BusinessAgile FoundationRed Cross First Aid
Communication in BusinessBusiness Team Leading Level 3 NVQ in Digital Marketing
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Early Career

Head of Search | Prodo Digital | Contract  Feb 2010 to Jan 2011
Web and Email Marketing Manager | Fujitsu UK Ltd | Contract  Jun 2008 to Jan 2010
Head of Online Marketing | Visual Position Ltd  Feb 2005 to Jun 2008
Marketing Manager | Pharmacy2U  Apr 2004 to Jan 2005
Campaign Account Manager | Summit Media LtdJul 1999 to Apr 2004
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“Finding a job is like looking for a needle in a haystack, except the haystack is on fire and you’re blindfolded.”

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