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1. Google PageSpeed Insights

Check the speed and usability of your site on multiple devices

2. Ahrefs Webmaster Tools

Run a technical audit of your site

4. Google Analytics

Complete web stats and search insights

5. Google Search Console

Constant website analysis, alerts, and error reports

Comprehensive link analysis

7. Google Ads Keyword Planner

Know what people search for

8. SERP Snippet Optimisation Tool

Preview how your web pages will look in Google’s search results

See the relative search popularity of topics

10. Ahrefs’ SEO toolbar

Check the broken links, redirect chains, nofollow links, and on-page elements for any webpage

11. Moz Local Listing Score

See how your local business looks online

12. Yoast SEO

Optimise your blog posts for search engines

13. JSON-LD Schema Generator For SEO

Customise how your web pages appear in the search results

14. Classy Schema Structured Data Viewer

Check if your structured data was implemented correctly

16. SERP Robot

See your ranking position for up to five keywords

17. XML Sitemaps

Create a sitemap

18. Robots.txt Generator

Generate a robots.txt for your site

19. Copyscape

Check for duplicate content

20. Google Alerts

Get alerted of any online mentions of your brand, product or company

21. Screaming Frog SEO Log File Analyser

Upload and analyse your log files

22. Exploding Topics

Discover the hottest trends

23. The Hreflang Tags Generator Tool

Generate hreflang tags for your multi-language/multi-country site

24. Keyword Surfer

See search volumes and CPC data within the SERPs

25. Google Mobile-Friendly Test

Check your site’s mobile-friendliness

26. Website Authority Checker

Check your website’s Domain Rating

Create a link for customers to review your business on Google

QuestionDB

Input a broad keyword, and QuestionDB will come back with related topics as well as specific questions users ask.

Search Response

Search Response uses People Also Ask data to provide popular questions people are actually asking online. Input a keyword or phrase, and it delivers PAA questions based on popularity as well as groups topics similar to the Keyword Magic Tool.

SEO Keywords Spelling Checker

Using the Google Suggest feature, this keyword research tool checks if the keyword you entered is written in the way people search for it.

SEOquake

SEOquake is a free browser extension that lets users conduct on page SEO audits, examine internal and external links, check for broken links, and more without leaving their browsers.

Rank Math

Rank Math is a popular WordPress SEO plugin, with more than 300,000 installations to date.

Meta SEO Inspector Chrome Extension

This handy Chrome extension lets you view a page’s on-page SEO signals, including meta, headers, Schema Markup, external links, and more all from a handy dropdown.

Free Tracking, Analytics, and Reporting Tools

SplitSignal

Take the guesswork out of SEO testing with easy-to-use SEO A/B testing. You’ll get data to show which of the changes you made are making an impact.

Bing Webmaster Tools

Bing Webmaster Tools is essentially the Bing version of Google Search Console.

Semrush Site Audit (Free Version)

Even if you don’t have a paid Semrush account, you can audit up to 100 pages per month with a free account.

Sloth

Sloth helps you use Cloudflare Workers, along with their extensive network of global data centers, to set 301 and 302 redirects, implement hreflang, conduct A/B testing, modify your robots.txt file, and even collect log files.

Hreflang Tag Testing Tool

Google’s John Mueller has previously said that implementing hreflang is one of the most complex parts of SEO; using Merkle’s Hreflang Tags

Free Local SEO Tools

PlePer Local SEO Tools Chrome Extension

PlePer offers tools and shortcuts for local SEOs.

GMBspy Chrome Extension

This extension lets you view categories set for other businesses. Because these categories can influence what appears in the Knowledge Graph, it’s a good step to take in your competitor research. 

GMB Everywhere Chrome Extension

This local SEO tool is similar to GMBSpy, but offers more features.

Hunter

With Hunter, you can save hours of outreach by finding professional email addresses related to your business in seconds.

Help a Reporter Out (HARO)

HARO is a handy (and mutually beneficial) tool that lets you respond to specific requests for sources or quotes in various industries.

Streak

This Chrome extension is essentially a CRM built into your Gmail account.

Google Tools

Google Analytics

Google Analytics is a popular free tool that provides in-depth data about your website. Even if you rely on paid SEO tools, using GA is essential for analyzing site traffic over time. 

Google Search Console

Another must-have tool for any SEO is Google Search Console. It allows you to measure your site’s search traffic, find out which keywords your site ranks for, and identify technical errors.

Google Business Profile

If you run a business with a physical store, use Google Business Profile (formerly Google My Business) to claim your business listing and appear on Google Maps, in the Knowledge Panel, and in the Local Pack.

Google Looker Studio

Google Looker Studio (formerly known as Google Data Studio) allows users to combine data from different Google tools, such as Google Analytics and Google Search Console, to create interactive reports.

Google PageSpeed Insights

Page speed is both a ranking factor and a user experience concern, so it’s important to stay on top of it.

Google Mobile-Friendly Test

Google has been prioritizing mobile-first indexing for years now, so it’s important to keep your site mobile-friendly.

Google Keyword Planner

Google Keyword Planner is a keyword research tool that helps you choose the right keywords for your ad campaign. 

Unsure where to start with content planning? Google Trends is a handy topic research tool that provides insights on what people are searching and where they’re from.

Other Free SEO Tools

Semrush Sensor

Sensor is a 100% free tool from Semrush that shows the volatility of the SERPs for specific industries. You can also track SERP feature occurrences and HTTPS usage.

Semrush Social Media Toolkit

Our Social Media Toolkit includes plenty of great social media solutions even if you don’t have a paid account. You can post on various platforms directly from Semrush, schedule posts in advance, track how your social ads are doing, and more.

Schema.org

Founded by Google, Microsoft, Yahoo, and Yandex, this community promotes shared vocabulary for structured data across the internet. You can access documentation for all types of schema.

Inspect Canonical

This extension allows users to check the canonical of a page right from their Chrome browser — no need to sift through the source code again.

Copyscape

Duplicate content can negatively affect your rankings, so it’s helpful for copywriters or editors to utilize software such as Copyscape that can detect how much of your content shows up verbatim on other parts of the internet.

Keyword Research Tools

Semrush Keyword Magic Tool

The powerful Keyword Magic Tool offers access to an extensive database of over 20 billion keywords. It’s safe to say that you’ll be able to conquer keyword research for any industry.

Keywords Everywhere

This browser add-on for Chrome or Firefox displays search volume, CPC, AdWords competition level, and historical trend data of keywords.

Keywordtool.io

Keywordtool.io generates long-tail keyword suggestions based on the keyword you enter.

Using Backlink Analytics, you can check backlinks accurately for almost any website, and use our Authority Score metric to determine the quality of a backlink.

Our Link Building Tool helps you to organize your outreach efforts by collecting a list of opportunities and providing a management interface to run your campaign.

JustReachOut

JustReachOut provides a way to build backlinks and get recognition without a big PR budget.

PitchBox

Pitchbox is an influencer outreach and content marketing platform. You can quickly find bloggers, publishers, and influencers based on keyword research.

PPC Tools

Google Ads Editor

Google Ads Editor, formerly known as AdWords Editor, is a desktop application available for download that specializes in creating, tracking, and editing your ads within Google

Bing Ads Editor

While Google may be the top platform for PPC advertising, there are plenty of advantages to using Bing as a supplementary ads platform. Like with Google, Bing Ads Editor is a free tool for anyone that uses Bing Ads.

Adzooma

Adzooma is a paid rule-based automation tool that is wonderful for saving users time on tedious PPC tasks like ad optimization and setting bid strategies.

AdEspresso

AdEspresso provides a single platform for users to build and improve upon their ad campaigns on Google, Facebook, and Instagram. This is a paid platform with four purchase options for different levels of use.

Captivise

Captivise is a free PPC management software best known for its simple interface and features that are easy to use.

MarinOne Search

MarinOne Search is a paid bid management tool that uses machine learning on large amounts of data to adjust bids and allocate funds for users’ PPC campaigns.

PPC tools for competitor research

Here are some PPC tools to help with gaining insights into your competitors.

Ahrefs

Although most people primarily identify Ahrefs as a tool for SEO purposes, it carries many great functions that we can use for PPC advertising.

iSpionage

iSpionage is a PPC tool with free and paid options that tells users what ad copy, keywords, and landing pages make their competitors the most money.

SEMrush

SEMrush is another tool that allows users to research the ins and outs of competitors’ PPC campaigns and then pull insights to use on their own PPC campaigns.

SpyFu

SpyFu is a free tool with paid add-ons that works similarly to other tools like SEMrush and iSpionage.

PPC tools for landing pages

If you need help designing landing pages, try some of the tools below!

Leadpages

This tool provides users with over 200 high-converting and responsive templates for landing pages.

Unbounce

Unbounce is another paid tool specializing in creating customized and personal landing pages for businesses to use during their PPC campaigns.

PPC tools for optimization

For general optimization help, try some of these tools!

Optmyzr

Optmyzr is a costly PPC tool that has many advanced features for campaign creation and management.

Tenscores

Tenscores is a relatively cheap PPC optimization tool that works to improve the quality score of your ad and reduce the cost of acquiring a lead.

Webtrends Optimize

Webtrends Optimize is a paid platform that focuses specifically on optimizing the conversion rate of your ad.

PPC tools for reporting

The below tools are fantastic for helping you create PPC reports.

Octoboard

Octoboard is a paid reporting tool that is fantastic for marketers and clients who just don’t have the time to create visuals and dashboards from scratch.

Tableau

Tableau is a paid data analytics and visualization platform that allows you to bring in data from Google Ads and analyze it directly in the tool.

Social Media Tools

Hootsuite Analytics

brandwatch

HubSpot’s Social Inbox Tool
Sprout Social
Kicksta
SocialBee
Lightroom
Buffer
Movavi
LightAuditor
Retouchup
Marketing Video Builder

Social Media Automation Tools

SocialPilot

SocialPilot is a social media automation tool built for businesses of all sizes, from small to enterprise-sized. With this versatile tool, expect to enjoy a ton of features such as social media scheduling, calendar management, AI content generator, robust analytics, client management, and more.

ContentStudio

ContentStudio is one of the tools used for social media management tool that offers content automation, content planning, social media scheduling, a social inbox, analytics, and content discovery.

Hootsuite

Hootsuite has garnered a substantial user base over the years. Its versatility shines through in how it efficiently incorporates all aspects of social media automation into a single, user-friendly dashboard. This eliminates the need for juggling multiple tools.

Buzzsumo

BuzzSumo is an essential social media search tool if you want to have a greater understanding of your content marketing strategies. So instead of wasting time on guessing the content topics, use BuzzSumo to help you discover some of the popular keywords in your industry.

CoSchedule

The primary goal of CoSchedule is to achieve efficiency for both solopreneurs and marketing companies. This social media automation tool integrates with WordPress and helps with pushing content to your preferred social media account whenever you hit “publish” for every post.

Other Tools

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