Google Analytics 4 Adds New Dimensions
Google Analytics 4 now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimisation opportunities.
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Crucial GA4 Reports
Evaluate the Success of Your SEO Campaigns To effectively gauge the impact and triumph of your SEO campaigns during the festive flashback season, you must employ specific GA4 reports; these reports offer invaluable insights: they illuminate not only your website’s… Read More »Crucial GA4 Reports
What is CTR?
Time to monitor that Click-Through Rate What is CTR? CTR, also known as Click-Through Rate, is a metric used to measure the effectiveness of online advertising campaigns and website performance. It indicates the percentage of users who click on a… Read More »What is CTR?
PPC Reporting: A Guide to Effective Weekly, Monthly, Quarterly, and Annual Analysis
Pay-per-click (PPC) advertising is an essential component of digital marketing strategies. The success of PPC campaigns relies on monitoring and analysing their performance regularly. To ensure optimal outcomes, it is vital to establish a comprehensive PPC reporting framework. This guide… Read More »PPC Reporting: A Guide to Effective Weekly, Monthly, Quarterly, and Annual Analysis
Google Retires Keyword Forecasting for Keywords & Ad Groups
In a recent development, Google has made the decision to discontinue its keyword forecasting feature for both keywords and ad groups. This decision comes as a surprise to many advertisers and has raised concerns regarding the impact it may have… Read More »Google Retires Keyword Forecasting for Keywords & Ad Groups
Google Analytics Introduces Custom Metrics, Retires 4 Models
In a recent update, Google Analytics has made significant changes to its platform by removing four models and introducing a new feature called Custom Metrics. This aims to enhance user experience and provide more tailored insights to website owners. The… Read More »Google Analytics Introduces Custom Metrics, Retires 4 Models