Google launches new Ad Review Centre for AdSense Ad Manager and AdMob Google expands its ad review capabilities in the UK with the introduction of a new Ad Review Centre for its advertising platforms, namely AdSense, Ad Manager, and AdMob.… Read More »Google launches new Ad Review Centre
Pay-per-click (PPC) advertising is an essential component of digital marketing strategies. The success of PPC campaigns relies on monitoring and analysing their performance regularly. To ensure optimal outcomes, it is vital to establish a comprehensive PPC reporting framework. This guide… Read More »PPC Reporting: A Guide to Effective Weekly, Monthly, Quarterly, and Annual Analysis
In today’s highly competitive digital landscape, it is crucial to optimise your Google Ads campaign to ensure maximum return on investment (ROI). By implementing effective strategies, you can improve the performance of your advertisements and drive better results. In this… Read More »Enhance Your Google Ads Campaign for Optimal Performance
In a recent development, Google has made the decision to discontinue its keyword forecasting feature for both keywords and ad groups. This decision comes as a surprise to many advertisers and has raised concerns regarding the impact it may have… Read More »Google Retires Keyword Forecasting for Keywords & Ad Groups
Digital marketers rely on various Google Ads campaign structures to optimize their strategies. Recent evaluations have identified eight popular structures, each offering unique approaches to bid management, keyword control, and ad relevance. These structures include SKAGs, Theme-Based, and the Hagakure… Read More »How To Structure A Google Ads Account in 2023
Discover the importance of keyword research for SEO and PPC success. From improved visibility to targeted traffic, learn how keywords can enhance your campaigns.
A/B testing landing pages for PPC campaigns is a crucial step in optimising your conversion rates. This guide will provide you with essential tips and best practices to ensure your tests yield meaningful results and help you make informed decisions for better campaign performance.
